Four-time New York Times bestselling creator Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and abnormal personal brands. In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand used to be the most important to entrepreneurial success, In Crushing It!, Gary explains why thatâ€™s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthierâ€”and not just financiallyâ€”than they ever imagined imaginable by following Crush It principles. The name of the game to their success (and Garyâ€™s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. Thatâ€™s what Crushing It! teaches readers to do. In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to turn into the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to reinforce more common tried-and-true strategies. Crushing It! is a state of the art guide to building your own path to professional and financial success, but itâ€™s not about getting rich. Itâ€™s a blueprint to living life by yourself terms.