In football, numbers are in every single place. From touches in the opposition box to expected goals, clear-cut chances to win-loss ratios. In the modern game, these numbers help give you the narrative, the drama, and the conversation., They’re scrutinised in an effort to justify results and to predict future outcomes. They even dictate transfer policy and drive clubs to succeed in the unimaginable. But when did the numbers grow to be so important and what do they mean?In Outside the Box, Duncan Alexander looks back at twenty-five years of the Premier League and beyond, uncovering the hidden truths and accepted myths that surround the game., The usage of the archives of OptaJoe and never-before-seen data, we discover why Liverpool have gone 27 years without winning a league title and why Lionel Messi is the most efficient player in the game’s history. Or is he? Insightful, wry, and hugely entertaining, Outside the Box is an enlightening and accessible account of football across the decades, analysing data from the one of the vital greatest seasons, players, teams and managers.