Shoe Dog: A Memoir by the Creator of NIKE

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Description

In 1962, fresh into chapter 11 school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike’s annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has develop into a revolutionary, globe-spanning icon, one of the vital ubiquitous and recognisable symbols on the earth today. But Knight, the man in the back of the swoosh, has all the time remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he made up our minds to start his own business. He details the many risks and daunting setbacks that stood between him and his dream – in conjunction with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed the whole thing. Product Information: ISBN: 9781471146725 Writer: Phil Knight Publisher: Simon & Schuster Format: Paperback Pages: 386 Dimensions: 20 x 13 x 2.5cm

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