Simon Sinek’s up to date video on ‘The Millennial Question’ went viral with over 150 million views. Start with Why is a global bestseller and the TED Talk based on it’s the third most watched of all time.Why are some people and organisations more inventive, pioneering and successful than others? And why are they in a position to repeat their success time and again?In business, no matter what you do, it matters WHY you do it.Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way – they all began with why.Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY?Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the name of the game to inspirational business. Sinek explains what it in point of fact takes to lead and inspire and how any individual can discover ways to do it.