Good To Great: Why Some Companies Make the Leap… and Others Don’t

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Can a good company grow to be a great one and, if that is so, how?

After a five-year research project, Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organization to make the leap from good to great whilst other organizations remain only good. Rigorously supported by evidence, his findings are surprising – at times even shocking – to the modern mind.

Good to Great achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel.
Five years ago Jim Collins asked the question, “Can a good company grow to be a great company, and if that is so, how?” In Good to Great Collins, the writer of Built to Last concludes that it is imaginable, but finds that there are no silver bullets to greatness. Collins and his team of researchers began their quest by sorting through a list of 1,435 companies, searching for those that made substantial improvements in their performance over time. They in the end settled on 11–including Gillette, Walgreens and Wells Fargo–and discovered common traits that challenged many of the conventional notions of corporate success. Making the transition from good to great doesn’t require a high-profile CEO, the latest technology, innovative change management or even a fine-tuned business strategy. At the heart of those rare and actually great companies was a corporate culture that rigorously found and promoted disciplined people to think and act in a disciplined manner. Peppered with dozens of stories and examples from the great and not-so-great, Collins lays a well-reasoned roadmap to excellence that any organisation would do well to believe. Like Built to Last, Good to Great is one of those books that managers and CEOs will be reading and rereading for years yet to come. —Harry C Edwards
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