Hooked: How to Build Habit-Forming Products

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Description

In Hooked, Nir Eyal reveals how successful companies create products people can’t put down – and how you’ll too’A will have to-read for everyone who cares about driving customer engagement’ Eric Ries, writer of The Lean Startup’The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject’ Rory Sutherland, vice chairman, Ogilvy & MatherWinner of best Marketing book in 800-CEO-READ Business Book Awards 2014’The book everyone in Silicon Valley is talking about’ Boris Veldhuijzen van Zanten, founder of The Next WebWhy perform a little products capture our attention at the same time as others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and plenty of more) with the Hook Model – a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive “hook cycles,” these products bring people back time and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been to be had to him as a start-up founder – not abstract theory, but a how-to guide for building better products., Hooked is written for product managers, designers, marketers, start-up founders, and somebody who seeks to remember how products influence our behaviour.Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conf

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