In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that give an explanation for why habits exist and how they are able to be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, whilst others seem to remake themselves overnight., We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were an important to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-known as keystone habits can earn billions and mean the difference between failure and success, life and death., At its core, The Power of Habit accommodates an exhilarating argument: The key to exercising often, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits are not destiny. As Charles Duhigg shows, by harnessing this new science, we will be able to grow to be our businesses, our communities, and our lives.